Get Access to Global Audience with 100% transparency, billions of users wordwide, Different levels of targeting through Programmatic Advertising.
Acquiring Audience through real time bidding process using Open exchange, open marketplace. Percentage and type of inventory that the publisher decides to put on a public auction. With our large, targeted inventory we provide Higher success rates and healthy fill rates.
For Video Solutions we support several types of video ads serving them through VAST(Video Ad Serving Template) As well as VPAID(Video Player-Ad Interface Definition) . Linear ads, Non Linear ads & Companion ads for desktop, mobile ,CTV/OTT.
Demand-side platforms (DSPs) enable advertisers to purchase publishers’ digital ad space automatically through ad exchanges.In the DSP, the advertiser configures their preferences for audience targeting and ad inventory. The platform automatically searches the ad exchange or network for opportunities that fit these criteria and selects the best price for ad impressions.
A supply-side platform (SSP) is software for publishers that enables them to offer their ad space for purchase anytime.Publishers can reach a large audience with SSPs without having to approach each advertiser individually and adjust their price points dynamically.
Data management platforms (DMPs) help to gather, arrange, and analyze data. This information can come from the ad buyer’s first-party and third-party data sources.On the publisher’s side, this might contain both on-site behavioral and first-party data from their users.DMPs can leverage the data sources to produce anonymized profiles that DSPs and SSPs can employ.To improve targeting when matching ad space, an ad buyer would build a profile of their desired target demographic and use that information through their DSP.